Harsha Richhariya an anchor and influencer joined a religious procession called Chhavani Pravesh at the Maha Kumbh. This procession is how members of the Niranjani Akhara formally enter the Maha Kumbh. Problems started when people saw Richhariya on a chariot with religious leaders.
A religious leader named Swami Anand Swaroop from Kali Sena spoke out against it. He said the Kumbh should be about learning and spirituality not about someone promoting themselves. People felt Richhariya was using the event to get attention for her social media. Pictures of her in saffron robes also added to the issue.
Richhariya said she wasn’t actually a religious ascetic but the situation caused discussion anyway. People questioned if it’s okay for social media personalities to join religious ceremonies like this. This event showed a conflict between traditional religious customs and social media’s impact and whether it’s right to use a holy event for non-religious purposes.