Zomato’s Legends campaign, which promises hot kebabs and other similar food items delivered from famous restaurants in other cities, has been accused of being deceptive and false by a Gurgaon resident who has applied with a Delhi court. Umesh Kumar, a civil judge, sent out a notice regarding the plea and scheduled the next hearing for March 20.
The plaintiff, Sourav Mall, filed a class action lawsuit seeking a ₹1,00,000 order and damages, claiming that Zomato’s scheme was deceptive.
What is Zomato Legends scheme?
According to this plan, Zomato says it will fly hot food from well-known restaurants in various cities to the customer’s city.
The appeal emphasised that Zomato CEO Deepinder Goyal had promoted the services offered by Zomato Legends in the following blog post:
“What if the food you crave from your beloved city could hop on a flight and reach you the very next day?”
The blog post’s claim that the restaurant would prepare the food fresh was also emphasised.
The plea discloses the details of the incident
The complainant placed under ‘Dilli ke Legends’ meal order on October 14, 2023. He found that the food was picked up from a third-party location rather than the restaurant when he attempted to locate the delivery partner.
It is also important to mention that the food was not even delivered to the plaintiff in the restaurant partner’s original packaging; instead, it arrived in a red box packaged by Zomato and included only a note with the partner’s name and no other branding. The plea continued, “This absence of original packaging raises doubts about the authenticity of the food delivered to the Plaintiff.”
In addition, the plaintiff asserted that even the delivery partner acknowledged that the order was picked up and delivered from a Gurgaon warehouse, and that the food was delivered cold in spite of the claim that it was “delivered hot.”
The plaintiff and the suit states specific points to this service
The plaintiff argued that Zomato’s customers are being duped into placing orders by this fraudulent business model, which lacks complete and transparent disclosure. Consequently, he requested that Zomato use the phrase “reheated and delivered hot” rather than “delivered hot,” as that term has a completely different meaning.
The plaintiff further stated that Zomato temporarily removed the option to track orders under ‘Dilli ke Legends’, most likely due to concerns that customers were discovering this.
by Swapnil Angel Samad