Kiran bedi in

In order to win, Kiran Bedi encourages the students of XLRI Jamshedpur to step outside of their comfort zones.

Jamshedpur: During a riveting speech at XLRI on Friday night, Kiran Bedi—the first female IPS officer and a former Lieutenant Governor of Puducherry—inspired students to go above their comfort zones in order to achieve success.


Bedi’s profound stay at Tihar Jail provided as a backdrop to her emphasis on education and self-reliance in improving lives. She gave details about her ground-breaking project to educate prisoners how to read and write on a one-on-one basis to ensure a long-term commitment to their education. Bedi emphasised the importance of focus, imagination, self-control, and honesty, crediting these essential elements for her own achievements.
Bedi, who is from Chandigarh, clarified the critical part that a strict upbringing played in influencing her extraordinary journey.Maxi Fair 2024 at XLRI began with a ceremonial lighting of the lamps, which marked the official start of the event. Bedi was the primary guest of honour.

Kiran bedi in JSR 1

Bedi elaborated on the idea of integrity, defining it as a combination of helpfulness, accountability, kindness, respect, and reliability. Speaking of her time spent learning in an Amritsar convent school, she credited the orderly groundwork her early years had laid for her future achievement.

Bedi urged students to venture outside their comfort zones, viewing it as a necessary step in achieving their goals. In addition to showcasing Bedi’s motivational remarks, the occasion also signalled the start of Maxi Fair 2024 at XLRI, with Bedi adding distinction as the honoured chief guest.

With XLRI nearing its Platinum Jubilee year, the 44th MAXI Fair is anticipated to surpass previous records in size and quality. The fair offers exciting attractions for thrill-seekers, a lineup of guest speaker events, food stalls serving delicious snacks, and the opportunity to win fascinating gifts and prizes.
The organisers of MAXI Fair are committed to giving each member of the family a great experience, which is why they are providing comprehensive details regarding tickets and schedules.

When Fr. Oswald Mascarenhas conceptualised the research and Prof. Sharad Sarin expanded it up to cover the entire city of Jamshedpur in the shape of MAXI Fair for the first time, XLRI became a pioneer in the field of disguised marketing research. Building on that impressive tradition spanning more than 40 years, MAXI Fair has endured, expanded, and changed continuously to keep up with the ever-evolving fields of marketing and research.

MAXI Fair is a unique idea in which students, in collaboration with partner companies, use gamification to undertake covert marketing research. Some of the largest names in the marketing sector, including Hindustan Unilever, ITC, Mondelez, and others, have previously used insights from MAXI Fair in their marketing initiatives.