Amazon India's Aryabhata Ad Sparks Controversy, Hindu Group Demands Apology

Amazon India faces backlash over an ad campaign for its quick-commerce service, Amazon Now, featuring a man portraying ancient mathematician Aryabhata. The Hindu Janajagruti Samiti issued a legal notice, accusing Amazon of disrespecting Aryabhata’s legacy by linking his discovery of zero to "zero delivery fees." The group demands ad removal and a public apology within 48 hours. Social media users criticized the campaign, sparking calls for a boycott. Amazon has not yet responded officially.